Chipotle has announced that it’s giving away $200,000 in free crypto through an online game called “Buy the Dip.”
The premise is fairly simple: Players are presented with a crypto trading chart, and watch as prices rise and fall. They need to hit stop whenever they believe the market is bottoming out.
In a news release, the fast food retailer noted that it now accepts 98 different digital assets — Bitcoin, Ether, Solana and Dogecoin among them — through a partnership with Flexa.
Previous promotions have also included a cryptocurrency giveaway called “Burritos or Bitcoin” that gave away $100,000 worth of BTC. Chipotle’s chief marketing officer Chris Brandt said:
“We want to build the next generation of Chipotle fandom by connecting with the Web3 community. We’re excited to bring positivity to the crypto conversation by empowering fans to ‘Buy The Dip.'”
Each day until July 30, five players will receive $2,000 in Bitcoin each. Five $1,000 prizes of Ether are also up for grabs, alongside five $250 Solana prizes. Meanwhile, 20 gamers will get $150 in Avalanche each, with another 20 winning $150 worth of Dogecoin.
Bigger prizes are going to be offered on July 31, which is National Avocado Day. Overall, Chipotle says 500 players will win a crypto prize — with one gamer walking away with Bitcoin worth $10,000.
Players can have three attempts at the game per day, and other prizes such as promo codes for one-cent guacamole will also be available.
Not everyone is a fan of Chipotle’s latest promotion — including The Verge’s Elizabeth Lopatto. She argues that this game is “irresponsible at best” because of how it’s difficult to time the market, and this could result in everyday consumers losing money through crypto investments. Lopatto also quipped: