How to Market in the Metaverse

UPDATE 4-10-2023

Many people think the Metaverse is a fad that is over, not me. They were saying the same thing years ago after the dotcom bubble. Everything that is happening now in the crypto space and the metaverse is predictable in my opinion.

This article from Digital News Daily, dropped this week. Success leaves clues!

Meta Pays Metaverse Programmers Salaries Approaching $1M, Despite Layoffs

In its ongoing quest to develop the metaverse, Facebook parent company Meta has been paying its programmers annual salaries approaching $1 million, according to a new report by The Wall Street Journal.

One source cited in the report said these salaries are more than double what programmers would receive at any large gaming company. The statement calls to question Meta’s overall investment in its metaverse vision and the complicated tech and hardware the company needs to make it possible.

Reality Labs, Meta’s metaverse division, received 20% of the company’s total spending and lost around $24 billion in 2021 through the end of 2022.

The exorbitant wages Meta is paying its metaverse programmers — which start at $600,000 — also calls attention to the company’s recent layoffs. In March, Meta purged 10,000 workers following its cut of 11,000 jobs in November, marking the company’s first-ever mass layoff action.


A recent report by CNBC stated that Meta’s job cuts impacted customer service the most, as influencers and group admins are now grappling with scammers and technical difficulties, unable to get in touch with Meta’s support team.

Despite ending its support for non-fungible tokens (NFTs) on Facebook and Instagram — a technology some believe is necessary for commerce in a metaverse future — Meta CEO Mark Zuckerberg has said the company will not change its long-term vision for the metaverse.

Moor Insights & Strategy analyst Anshel Sag said Meta is facing more competition in the virtual-reality sector, with companies like PlayStation and, especially, with Apple releasing and expecting to release high-end VR hardware in 2023, in a report in The Wall Street Journal.

Therefore, higher wages may be Meta’s way of attracting top talent. According to a small gaming company executive who spoke with The Journal, Meta offered a senior developer $800,000 a year with the potential to earn over $1 million via a performance bonus. 

Gucci Town, Walmart Land, what’s next… Meta World?


The next frontier is materializing right now. The metaverse market size is predicted to approach $800B by 2024 (per Bloomberg Intelligence), and masses are indubitably fascinated with the potential. And where masses flock, marketers follow. Watch this metaverse marketing introductionOpens in a new tab. if you plan to break in early.

How to start metaverse marketing:
What is metaverse marketing?
Why Louis Vuitton launched 30 in-game NFTs
Build your audience
Own branded locations
Play Roblox (for real)
Explore Oculus
VRDownsides of the metaverse

Wait too long, and you might miss the next big wave.

Dale Calvert

Dale Calvert is a serial entreprenuer. He started his first business at age 14, a direct mail business out of his parents home. Dale has always believed that wealth is created in front of a trend. This business philosophy lead him into the cryptocurrency space in 2017, He made the decision in 2022, that the cryptocurrency space is where he will be spending the majority of his time.

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